设计师 Yueyang Mao 的作品 Chongqing 海报、手提袋荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Chongqing 海报、手提袋

设计师： Yueyang Mao

客户: Yueyang Mao

平面类别A' Design Award 铁奖获奖者

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关于 Chongqing 海报、手提袋

《重庆》是一组以中国重庆为主题的系列海报。设计将城市地标与火锅食材相融合,洪崖洞、重庆大剧院与长江索道被巧妙地与火锅锅底结合在一起。画面中一只熊猫正在火锅中沐浴,手持竹笋与葱段,为作品增添了轻松幽默的格调。海报采用喷墨打印于铜版纸之上。该设计面向机场与高铁站等场景,让旅客从中获取目的地灵感。同样的图案亦可印制于纸质手提袋上。

荣誉认可

关于A' Design Award 铁奖

Chongqing 海报、手提袋是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Chongqing 海报、手提袋将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Chongqing 海报、手提袋因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
尺寸与包装: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
标签: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
生产技术: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
设计挑战: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
研究: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
灵感: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
项目周期: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
操作流程: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
团队成员: Yueyang Mao
图片版权: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.