Gorgeous Frontier Highway 品牌形象设计 by Zhuang Li

Gorgeous Frontier Highway 品牌形象设计 by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2022

Gorgeous Frontier Highway 品牌形象设计

by Zhuang Li

Client: China National Highway G331

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway 品牌形象设计

《美丽的边防公路》是为中国国道G331打造的品牌形象。该公路沿中国北部边境延伸，在黑龙江省境内形成了一条绵长的边防之路。设计元素取材于地形地貌、植被以及公路本身：半圆象征地貌，叶片象征植被，线条象征公路。这些元素相互组合，将自然人文与现代图形语言融为一体。该形象设计展现了这条线路的四季更迭，以及充满生机的地方文化。

The Recognition

About the A' Design Award 铁奖

Gorgeous Frontier Highway 品牌形象设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Gorgeous Frontier Highway 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Gorgeous Frontier Highway 品牌形象设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release