Temptress Moon 音乐视频 by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 电影、视频与动画设计 Competition Category.
铁电影· 2022
Temptress Moon 音乐视频
Client: Pandora band
A' Design Award 铁奖 Winner in 电影 Category
Verified Award Winner
Verify Award Status for #139505The Design
About Temptress Moon 音乐视频
《风月》是一支动画音乐视频，其配乐歌曲讲述了人们在艰难时期的种种反应。影片描绘了一个陷入混乱的世界，形态各异的人们在其中彼此连接、共舞，并一同汲取力量。粗粝而大胆的肌理质感表现出严酷的时代境遇，而浓烈明亮的色彩则传递出积极向上的能量。该动画使用 Adobe After Effects 与 Photoshop 制作，通过三维图层及插件营造出空间纵深感。影片以每秒 25 帧的帧率呈现，画幅为 1920×1080。其创作目的在于鼓舞观众，助力人们在生活中寻得平衡。
The Recognition
About the A' Design Award 铁奖
Temptress Moon 音乐视频是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Temptress Moon 音乐视频将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Temptress Moon 音乐视频因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life. - Dimensions & Packaging
- 25 fps, 1920 x 1080 dpi
- Tags
- illustration, animation, joyfulness, chaos, catastrophe
- Production Technology
- Adobe After Effects
Photoshop - Design Challenge
- In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
- Research
- The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
- Inspiration
- The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience. - Project Duration
- The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022. - Operation Flow
- The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
- Team Members
- Rocky Fong
- Image Credits
- Song by Pandora
Composed by Anakin Foo
Arranged by Pandora
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