Stadium SC Freiburg 寻路系统 by Thomas Geissert

Stadium SC Freiburg 寻路系统 by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2022

Stadium SC Freiburg 寻路系统

by Thomas Geissert

Client: Teamgeissert

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About Stadium SC Freiburg 寻路系统

我们的目标是创建一个具有自己的特色和超越的原创性的系统。 SC弗莱堡新体育场的结构由正交基本形式和正交屋顶组成。必须支持建筑设计的指导原则，即创建一个形成身份的结构。因此，新的寻路和定向系统呈现出清晰的形式语言。它欢迎并通知已经在室外区域（停车场、公交车站、电车）的游客和球迷，引导他们到达入口处，并通过长廊到达体育场内的座位。

The Recognition

About the A' Design Award 铁奖

Stadium SC Freiburg 寻路系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Stadium SC Freiburg 寻路系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Stadium SC Freiburg 寻路系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT