Mohammadreza Eslamparast 的作品 Shadlee 果汁包装

设计师 Mohammadreza Eslamparast 的作品 Shadlee 果汁包装荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2022

Shadlee 果汁包装

设计师： Mohammadreza Eslamparast

客户: SHADLEE Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #140099 的获奖状态

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色彩

设计作品

关于 Shadlee 果汁包装

Shadlee 是一款为菠萝、芒果、酸樱桃等八种水果口味打造的果汁包装系列。每个纸盒的尺寸为宽45毫米、深45毫米、高130毫米。图形以立体主义风格手绘而成，随后经扫描并在电脑上完成后期制作。由于柔性版印刷工艺无法呈现渐变效果，设计采用了平涂色块。每款包装都描绘了一张充满奇幻感的面孔，并以树叶、水果、乐器或运动器材等细节加以点缀。每款包装的色彩都与其对应的口味相呼应。

荣誉认可

关于A' Design Award 银奖

Shadlee 果汁包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Shadlee 果汁包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Shadlee 果汁包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
尺寸与包装: Width 45 mm x Depth 45 mm x Height 130 mm
标签: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
生产技术: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
设计挑战: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
研究: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
灵感: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
项目周期: May - Jun 2020, Tehran, Iran
操作流程: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
专利: Copyrights belong to Shadlee Juice Makers
团队成员: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
图片版权: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.