Pilotfisch GmbH and Co. KG 的作品 Buddy Workwear 品牌形象识别

设计师 Pilotfisch GmbH and Co. KG 的作品 Buddy Workwear 品牌形象识别荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2022

Buddy Workwear 品牌形象识别

设计师： Pilotfisch GmbH and Co. KG

客户: Buddy Workwear Manufaktur

广告类别A' Design Award 银奖获奖者

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设计作品

关于 Buddy Workwear 品牌形象识别

Buddy Workwear 是为德国一家工装制造商打造的品牌形象识别系统。"Buddy"(伙伴)这一名称源自公司旧名,构成了整套识别系统的核心。深蓝色作为主色调,衬托出产品与摄影作品的质感;浅蓝色则用作点缀与强调色。两种色彩相辅相成,恰如亲密无间的伙伴。清晰的字体排印与朴实的文案措辞,呼应并强化了品牌直率坦诚的态度。该识别系统应用于印刷宣传册、网站、视频以及社交媒体推广活动之中。

荣誉认可

关于A' Design Award 银奖

Buddy Workwear 品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Buddy Workwear 品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Buddy Workwear 品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
尺寸与包装: Brochures DIN A4
标签: buddy, workwear, sustainability, identity, brand, manufacture, Germany
生产技术: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
设计挑战: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
研究: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
灵感: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
项目周期: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
操作流程: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
团队成员: Pilotfisch GmbH & Co. KG
图片版权: Photography: Fotografie Witte Wattendorff GmbH, Münster