Messenger Angel 包装

设计师： Musa Celik

客户: Kertil Cam

包装类别A' Design Award 铁奖获奖者

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关于 Messenger Angel 包装

该设计服务于一个创立于数十年前的品牌，在顾客心目中留有怀旧印象。包装呈现出一个充满神话色彩的视觉世界，围绕天使符号展开色彩渐变。瓶身设计中的花卉结构指向该品牌的香氛气息。自下而上以螺旋形态升腾的波纹营造出香气飞溅的效果，让人感受到芬芳自瓶中满溢而出。此设计旨在为这一历史悠久的品牌塑造全新的现代形象。

荣誉认可

关于A' Design Award 铁奖

Messenger Angel 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Messenger Angel 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Messenger Angel 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
尺寸与包装: Height 25 cm X Length 4,6 cm X Width 8,6 cm
标签: Scent, Fragrance, History, Mythological
生产技术: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
设计挑战: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
研究: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
灵感: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
项目周期: Istanbul, 15.06.2021 - 30.12.2021
操作流程: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
团队成员: Musa Celik, Efe Esa