设计师 Zhang Yanhui 的作品 Wan Shan Jiu 5696 白酒包装荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Wan Shan Jiu 5696 白酒包装

设计师： Zhang Yanhui

客户: Wuhan Pufine Creative Technology Co., Ltd.

包装类别A' Design Award 银奖获奖者

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关于 Wan Shan Jiu 5696 白酒包装

万山酒5696是一款面向国际市场的中国高端白酒包装设计。瓶身采用三角造型,厚重而稳固。三角形将西方古典建筑的装饰元素与东方"三生万物"的哲学理念融为一体。瓶身四周环绕着世界著名地标的立体浮雕,寓意环游世界的旅程。雕刻金属徽章彰显产品品质。礼盒与酒瓶皆可收藏陈列。

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关于A' Design Award 银奖

Wan Shan Jiu 5696 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wan Shan Jiu 5696 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wan Shan Jiu 5696 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
尺寸与包装: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
标签: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
生产技术: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
设计挑战: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
研究: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
灵感: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
项目周期: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
操作流程: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
团队成员: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
图片版权: Xiang Shasha
Wang shijie