设计师 Yanhui Zhang 的作品 Altitude Series 葡萄酒酒标荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Altitude Series 葡萄酒酒标

设计师： Yanhui Zhang

客户: Wuhan Pufine Creative Technology Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #141117 的获奖状态

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色彩

设计作品

关于 Altitude Series 葡萄酒酒标

“海拔系列”是为香格里拉产区葡萄酒打造的酒标设计，灵感源自冒险故事中的宝藏地图。酒标以等高线海拔地图为主视觉，呼应产区高海拔、低纬度的地理特征；坐标与海拔数值则标示出每款葡萄酒的品质与等级。三种色彩取自当地自然环境：银色象征雪山，蓝色代表湖泊，黑色寓意夜空。略微凸起的金色坐标让各个等级一目了然。设计采用UV印刷，并选用带有细腻曲线纹理、能够折射光线的特种纸张。

荣誉认可

关于A' Design Award 银奖

Altitude Series 葡萄酒酒标是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Altitude Series 葡萄酒酒标将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Altitude Series 葡萄酒酒标是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
尺寸与包装: Width: 90MM, height: 95MM
标签: Shangri-La, treasure, map, poster, wine, packaging design
生产技术: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
设计挑战: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
研究: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
灵感: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
项目周期: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
操作流程: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
团队成员: Creative Director: Xia Ling
Designer: Wang Yang
图片版权: Creative Director: Xia Ling