设计师 Huang Feng 的作品 Wan Xiang Sheng 茶叶包装荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2023

Wan Xiang Sheng 茶叶包装

设计师： Huang Feng

客户: Huang Feng

包装类别A' Design Award 金奖获奖者

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设计作品

关于 Wan Xiang Sheng 茶叶包装

《万象生》是一款武夷山岩茶礼盒。外盒摹写武夷山的山形轮廓，令人联想到中国山水画的意境；当礼盒竖立摆放时，其外廓又呈现出一位静坐冥想之人的身影。盒体选用带有浅灰色岩石肌理的特种纸，并通过凹版印刷、击凸、压凹与烫金等工艺，呈现出茶山的形态与质感。礼盒如书册般翻阅开启，内置两个小包装，共含四袋茶叶。该设计意在引导人们静心沉淀，以另一种视角观照万物。

荣誉认可

关于A' Design Award 金奖

Wan Xiang Sheng 茶叶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Wan Xiang Sheng 茶叶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Wan Xiang Sheng 茶叶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
尺寸与包装: Width 285mm x Depth 105mmx Height 105mm
标签: zen, multiple angles, packaging, tea
生产技术: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
设计挑战: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
研究: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
灵感: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
项目周期: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
操作流程: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
团队成员: Design Director：Huang Feng
图片版权: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.