Chenxiang Xi 的作品 Moon and Tea Mid Autumn 礼盒包装

设计师 Chenxiang Xi 的作品 Moon and Tea Mid Autumn 礼盒包装荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2023

Moon and Tea Mid Autumn 礼盒包装

设计师： Chenxiang Xi

客户: 5gN² Creative Design Studio

包装类别A' Design Award 金奖获奖者

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验证 #141633 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Moon and Tea Mid Autumn 礼盒包装

《月与茶·中秋》是为中国农历八月传统佳节中秋节而创作的礼盒。礼盒采用竹、陶瓷与麦秸等天然材料制成，内装以当地彩米制作的月饼及普洱茶。每一个部件都以循环再用为设计理念：盒身与白瓷盖板可组合成茶盘，提手可用作茶匙；内盒可变身为月光灯笼，盖顶的球形部分则可作为香炉使用。

荣誉认可

关于A' Design Award 金奖

Moon and Tea Mid Autumn 礼盒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moon and Tea Mid Autumn 礼盒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moon and Tea Mid Autumn 礼盒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
尺寸与包装: 24.5cm x 8.5cm x 30cm
生产技术: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
设计挑战: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
研究: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
灵感: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
项目周期: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
操作流程: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
团队成员: Chenxiang Xi and Chenling Zhang