铜 包装 · 2023
Borjomi 限量版包装
- A' Design Award 铜奖 2023 in 包装
- CLIENT: Borjomi
- Estimated Number of Design Views: 17,567
- Verification code 605CB48346 · Verify this award
Colors
About Borjomi 限量版包装
强烈的震动感，装点博尔若米天空的烟花，以及拥有威严气场的主角——鹿。一位魔术师化身为格鲁吉亚文化的象征。"伟大的复兴者"的视觉印记。博尔若米披上节日的光辉，而鹿从圆顶中升起，跃出湍急的水流。在它周围，水中的博尔尼西十字，生命的中心。彩虹线条与爆炸性的烟花线条相结合，强调动感。红色加强了庆典氛围，而水因创造的震动节奏而波动起伏。
About the A' Design Award 铜奖
Borjomi 限量版包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Borjomi 限量版包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Borjomi 限量版包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Press Kit
- Unique Properties
- Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
- Tags
- Packaging design, limited edition, can design, sparkling water
- Design Challenge
- The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. - Inspiration
- Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator". - Project Duration
- The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
- Operation Flow
- The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
