Jingdezhen Jiushan Creative Co., Ltd. 的作品 Noble 16 Zhenxuan 白酒包装

设计师 Jingdezhen Jiushan Creative Co., Ltd. 的作品 Noble 16 Zhenxuan 白酒包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Noble 16 Zhenxuan 白酒包装

设计师： Jingdezhen Jiushan Creative Co., Ltd.

客户: Guiniang Liqour Co., Limited

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #141872 的获奖状态

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色彩

设计作品

关于 Noble 16 Zhenxuan 白酒包装

"贵族16珍选"是为一款高端白酒打造的包装设计。酒瓶延续经典的中国白酒瓶型,采用黑釉陶瓷материал烧制而成,瓶身以西式浮雕工艺雕琢出流动的线条与浮雕纹样。瓶颈处的图案融合了中国传统缠枝复合花卉与西方卷草纹的造型语言。标签印制于金色与深色底纹相间的特种纸上,外部彩绘木盒采用仿皮裱糊与烫金工艺。内页呈现一张风味轮,以图示方式解读酒体的口感层次。整体设计旨在融汇中西方酒文化。

荣誉认可

关于A' Design Award 铜奖

Noble 16 Zhenxuan 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Noble 16 Zhenxuan 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Noble 16 Zhenxuan 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
尺寸与包装: 148*120*280mm
标签: Liquor, wine, package design
生产技术: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
设计挑战: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
研究: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
灵感: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
项目周期: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
操作流程: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
团队成员: HN LIU
FANG TAI