Masoud Najafi Amirkiasar 的作品 Meer 速溶咖啡包装

设计师 Masoud Najafi Amirkiasar 的作品 Meer 速溶咖啡包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Meer 速溶咖啡包装

设计师： Masoud Najafi Amirkiasar

客户: Masoud Najafiamirkiasar

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #141887 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Meer 速溶咖啡包装

新产品的包装设计不仅是设计的艺术，更是理解顾客需求的艺术。思想并在货架上与竞争对手竞争。考虑到这些细微差别，Meer 包装设计将最终产品的质感融入插图中，以刺激和吸引咖啡爱好者的所有感官。此外，布局和非常规的字体大小在吸引消费者使用产品方面发挥着重要作用。这个设计的目的是希望对商店的饮料货架做出重大改变。

荣誉认可

关于A' Design Award 铜奖

Meer 速溶咖啡包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Meer 速溶咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Meer 速溶咖啡包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
尺寸与包装: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
标签: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
生产技术: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
设计挑战: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
研究: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
灵感: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
项目周期: The project started In Tehran in November 2020 and finished in May the following year
操作流程: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
专利: None.
图片版权: Image #1: photographer Bita Shakerin, Espresso, 2020