Guo Nian Hao 包装

设计师： Xiaohongshu

客户: Xiaohongshu

包装类别A' Design Award 铁奖获奖者

10,582

已验证的获奖者

验证 #142120 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Guo Nian Hao 包装

小红书2022年新年礼盒源自一个关于春节的传说。延续先人的传统，小红书准备了一套不一样的光、音、红。礼物包括露营夜灯、Halli Galli、红包以及代表小红书的红色日历本。这款礼盒将传说故事与三种礼品相结合，从传统文化中产生了新的设计方法。希望表达对新春的美好祝愿，将文化传承传承给新一代。

荣誉认可

关于A' Design Award 铁奖

Guo Nian Hao 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Guo Nian Hao 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Guo Nian Hao 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
尺寸与包装: Width 345mm* Depth 285mm* Height 100mm
标签: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
生产技术: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
设计挑战: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
研究: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
灵感: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
项目周期: The project was launched in Shanghai in JAN 2022.
操作流程: Gifts could only be found after tearing off the riddle sealed on the cover.
团队成员: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
图片版权: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu