设计师 Leung MukChi 的作品 In Chali 沉浸式互动展览荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为活动与事件设计。

铁活动· 2023

In Chali 沉浸式互动展览

设计师： Leung MukChi

客户: Shenzhen Endess3 Culture Communication Co., Ltd

活动类别A' Design Award 铁奖获奖者

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关于 In Chali 沉浸式互动展览

《在茶里》是为茶饮品牌CHALI（茶里）打造的沉浸式互动展览。展览以茶为主题，通过数字投影与触感互动装置，呈现中国的山川、草木与茶叶。观众穿行于展览空间之中，以沉浸的方式体验山水意境。香氛系统释放出茶的芬芳，使展览得以通过视觉、听觉与嗅觉被共同感知。该设计将茶文化、视觉艺术与品牌理念融汇于一段连贯的旅程之中。

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关于A' Design Award 铁奖

In Chali 沉浸式互动展览是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计In Chali 沉浸式互动展览将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。In Chali 沉浸式互动展览因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
标签: Digital media art, Projection mapping, Motion design, Somatosensory interaction.
研究: The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
灵感: With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
项目周期: May 20, 2021 at K11 in Guangzhou, Guangdong, China

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