设计师 Carson Wu 的作品 Lidu Sorghum 1308 酒精饮料包装荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2023

Lidu Sorghum 1308 酒精饮料包装

设计师： Carson Wu

客户: Jiangxi Lidu Liquor Co., Ltd.

包装类别A' Design Award 金奖获奖者

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验证 #142652 的获奖状态

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设计作品

关于 Lidu Sorghum 1308 酒精饮料包装

承载着浓浓的历史感和人文关怀。采用渐变金电镀，体现古坑和微生物的黄金般珍贵，是利都高粱1308卓越品质的代言。并配有封蜡印章、国宝证书标签等元素确凿的证据。核心创意元素与辅助元素相结合，形成协调平衡，彰显奢华。

荣誉认可

关于A' Design Award 金奖

Lidu Sorghum 1308 酒精饮料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Lidu Sorghum 1308 酒精饮料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Lidu Sorghum 1308 酒精饮料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
尺寸与包装: 12CM*10CM*35CM
标签: Baijiu, spirit, packaging
生产技术: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
设计挑战: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
研究: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
灵感: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
项目周期: January 1, 2022
Jiangxi China
操作流程: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
团队成员: Product Manager:Carson Wu