设计师 Liang Chen 的作品 Shguijiu Dian 白酒瓶包装荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2023

Shguijiu Dian 白酒瓶包装

设计师： Liang Chen

客户: Shanghai Guijiu Group Co., Limited.

包装类别A' Design Award 金奖获奖者

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验证 #142667 的获奖状态

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关于 Shguijiu Dian 白酒瓶包装

“上海贵酒·典”是一款源自上海的高端礼品白酒包装设计。其造型灵感取自中国第一高楼——上海中心大厦。水晶酒瓶与镜面金属瓶盖浑然一体,形成螺旋上升的曲线与不对称的轮廓。外盒为镀银圆柱造型,表面呈不规则曲面。外盒直径110毫米、高330毫米,酒瓶直径80毫米、高300毫米。两部分均可留存与陈列,从而减少浪费。

荣誉认可

关于A' Design Award 金奖

Shguijiu Dian 白酒瓶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Shguijiu Dian 白酒瓶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Shguijiu Dian 白酒瓶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
尺寸与包装: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
标签: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
生产技术: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
设计挑战: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
研究: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
灵感: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
项目周期: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
操作流程: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
团队成员: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
图片版权: Creative Director: Chen Liang