Gojaming 果汁包装

设计师： Qichao An

客户: Mornice Brand Design

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #144508 的获奖状态

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色彩

设计作品

关于 Gojaming 果汁包装

Gojaming是一款为鲜榨果汁系列打造的包装设计。包装采用贴有标签的PET瓶身，尺寸为宽70毫米、深35毫米、高200毫米。设计将Gojaming标志中的元素加以延展，作为整体包装的主视觉，形成统一的品牌形象。该系列共有三种口味，每种口味均搭配与相应水果相匹配的色彩。色彩与水果元素相辅相成，帮助消费者快速识别不同口味。

荣誉认可

关于A' Design Award 铁奖

Gojaming 果汁包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Gojaming 果汁包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Gojaming 果汁包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
尺寸与包装: Width 70 mm x Depth 35 mm x Height 200 mm
标签: Branding, Packaging,Juice,Colorful,Beverage
生产技术: Label plus PET bottle
设计挑战: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
研究: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
灵感: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
项目周期: The project started in September, 2021
操作流程: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
图片版权: Designer:Qichao An,2021.