设计师 Yuanyuan Yang 的作品 Q Sky Pilates 品牌视觉识别荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

Q Sky Pilates 品牌视觉识别

设计师： Yuanyuan Yang

客户: Q Sky

平面类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Q Sky Pilates 品牌视觉识别

Q Sky Pilates 是为一家普拉提工作室打造的品牌视觉识别系统。字母 Q 被描绘成一只在天空中自由翱翔的飞鸟,将工作室名称与轻盈、自由和放松的感受紧密相连。这一独立字母可作为独立图形使用,同时与完整品牌名称所采用的字体保持一致。该识别系统应用于空间导视、运动服饰、水杯及会员卡等载体,采用数码印刷、丝网印刷与刺绣等工艺制作,并对每种材质上的色彩准确度进行了严格把控。

荣誉认可

关于A' Design Award 铁奖

Q Sky Pilates 品牌视觉识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Q Sky Pilates 品牌视觉识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Q Sky Pilates 品牌视觉识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
尺寸与包装: Size according to specific object application
标签: Pilates, sports, fitness, sky, bird
生产技术: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
设计挑战: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
研究: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
灵感: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
项目周期: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
操作流程: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
专利: Trademark holder: Q Sky
图片版权: Design，Feng Lei，2022