China Resources Snow Breweries Ltd. 的作品 Qinshihuang Cpa 啤酒包装

设计师 China Resources Snow Breweries Ltd. 的作品 Qinshihuang Cpa 啤酒包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Qinshihuang Cpa 啤酒包装

设计师： China Resources Snow Breweries Ltd.

客户: China Resources Snow Breweries

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Qinshihuang Cpa 啤酒包装

秦始皇CPA是一款中国淡色艾尔（China Pale Ale）品类精酿啤酒的包装设计。瓶身与瓶颈造型运用了秦代的典型元素，形态取意于秦汉时期的云纹玉觞。瓶颈处环绕的旗帜标识出该产品作为中国淡色艾尔风格开创者的身份。中央的一枚小篆字体——秦朝统一的文字——赋予整体传统而古典的视觉气质。该设计包含315毫升玻璃瓶与550毫升铝罐两种规格。

荣誉认可

关于A' Design Award 铜奖

Qinshihuang Cpa 啤酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qinshihuang Cpa 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qinshihuang Cpa 啤酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
尺寸与包装: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
标签: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
生产技术: aluminium can, glass bottle
设计挑战: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
研究: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
灵感: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
项目周期: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
操作流程: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
团队成员: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao