Bianka Foldi and Robert Valoczi 的作品 It Is In Your Genes 动态标识

设计师 Bianka Foldi and Robert Valoczi 的作品 It Is In Your Genes 动态标识荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

It Is In Your Genes 动态标识

设计师： Bianka Foldi and Robert Valoczi

客户: Genecontact

平面类别A' Design Award 铜奖获奖者

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验证 #144669 的获奖状态

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关于 It Is In Your Genes 动态标识

该品牌标识是为基因分型服务而创建的，通过该服务可以检测潜在遗传疾病的倾向。就像DNA结构一样，设计理念也是建立在代码系统之上，即专门设计的代表字母表字母的莫尔斯电码。任何单词都可以通过这种方式可视化，将静态徽标转变为动态标识。标志是由代码书写的客户名称，采用DNA双螺旋结构形状。这就是客户的业务在概念上和视觉上反映在身份中的方式。

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关于A' Design Award 铜奖

It Is In Your Genes 动态标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计It Is In Your Genes 动态标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。It Is In Your Genes 动态标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
标签: dynamic brand identity, flexible brand identity, brand identity
生产技术: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
灵感: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
项目周期: The project started in July 2021 October in Budapest. The website development is still ongoing.
团队成员: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon