设计师 Arata Yokoyama 的作品 Spectrum 插画荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Spectrum 插画

设计师： Arata Yokoyama

客户: Arata Yokoyama

平面类别A' Design Award 铜奖获奖者

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验证 #144936 的获奖状态

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关于 Spectrum 插画

《光谱》是一幅以日本动漫风格描绘日本街头时尚的数字插画。作品摒弃照相写实主义，以平涂手法运用鲜艳色彩，视觉上却依然自然协调。背景表现东京的霓虹灯光，形体经过大胆简化，营造出锐利、平面而璀璨的效果。西方平面设计元素与日式角色插画相融合。《光谱》使用 Adobe Photoshop CC 绘制，旨在让日本国内外的观众都能清晰领会这一风格。

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关于A' Design Award 铜奖

Spectrum 插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Spectrum 插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Spectrum 插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
尺寸与包装: 8000 x 5678 pixel, 400dpi, RGB
标签: street fashion, anime, character design, japanese illustration, vivid color
生产技术: Drawing with Adobe Photoshop CC
设计挑战: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
研究: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
灵感: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
项目周期: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
操作流程: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
图片版权: #1: Illustrator NaBaBa, Private Work, 2020.