Weina Xiao 的作品 Chinese Style Coffee 咖啡包装插画

设计师 Weina Xiao 的作品 Chinese Style Coffee 咖啡包装插画荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为平面、插画与视觉传达设计。

金平面· 2023

Chinese Style Coffee 咖啡包装插画

设计师： Weina Xiao

客户: Manta Ray Coffee Roasters

平面类别A' Design Award 金奖获奖者

127,075

已验证的获奖者

验证 #145544 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Chinese Style Coffee 咖啡包装插画

《中国风咖啡》是为一个咖啡豆品牌创作的系列插画,应用于包装与海报之上。该系列插画将咖啡文化与中国传统文化相融合,以京剧人物与中国侠客形象取代咖啡广告中常见的人物形象。画中姿态取材于京剧表演程式,又令人联想到举杯品咖啡的动作。每幅插画均使用 Procreate 应用以铅笔质感绘制,保留了手绘的温度与细腻的细节表现。每幅插画尺寸为 21 × 29.7 厘米。

荣誉认可

关于A' Design Award 金奖

Chinese Style Coffee 咖啡包装插画是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Chinese Style Coffee 咖啡包装插画将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Chinese Style Coffee 咖啡包装插画激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
尺寸与包装: Illustration size:21cmx29.7cm,300pdi
标签: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
生产技术: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
设计挑战: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
研究: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
灵感: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
项目周期: The project started in China in October 2020 and was completed in China in January 2021.
操作流程: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
团队成员: Weina Xiao
图片版权: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021