设计师 Tiger Pan 的作品 Yi Xin Distillation 烈酒包装 荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2023
Yi Xin Distillation 烈酒包装
设计师： Tiger Pan
客户: Beijing Shunxin Agriculture Holding Co., Ltd.
包装类别A' Design Award 金奖获奖者
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验证 #145831 的获奖状态设计作品
关于 Yi Xin Distillation 烈酒包装
"一心蒸馏"是为一个中国白酒品牌打造的包装设计。酒瓶采用玻璃材质,提升了表面的光泽感与质感,使产品区别于同类以陶瓷容器盛装的白酒。瓶颈处盘绕着一条以中国古法绘制的龙,作为主要识别标志,因而无需印制标签。外盒设计简洁,遵循中国传统设计的对称美学。瓶身尺寸为180×130×285毫米。设计旨在以当代形式呈现悠久的文化传承。
荣誉认可
关于A' Design Award 金奖
Yi Xin Distillation 烈酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Yi Xin Distillation 烈酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Yi Xin Distillation 烈酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- 尺寸与包装
- Bottle size: 180mm x 130mm x 285mm
- 标签
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- 生产技术
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- 设计挑战
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- 研究
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- 灵感
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- 项目周期
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- 操作流程
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- 专利
- Copyrights belong to Tiger Pan
- 团队成员
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - 图片版权
- Tiger Pan
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