Kamal Rizk - Bold Branding 的作品 Mouled Bonbon 节日包装

设计师 Kamal Rizk - Bold Branding 的作品 Mouled Bonbon 节日包装荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2023

Mouled Bonbon 节日包装

设计师： Kamal Rizk - Bold Branding

客户: Voila Dessert shop

包装类别A' Design Award 铁奖获奖者

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验证 #147557 的获奖状态

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设计作品

关于 Mouled Bonbon 节日包装

这是一款专为圣纪节制作的软糖尺寸坚果糖果包装设计。设计概念基于包裹软糖的形状，并根据管状包装的长度进行适配。设计师将圣纪节传统民俗节日简化为极简的标志性元素，运用清晰的几何线条。他用鲜艳的色块创作出娃娃、骑士、马、邪眼和鸽子等图形。采用相同的几何风格，他设计了醒目粗体的"圣纪节软糖"字样，将整个设计概念统一起来。这款圣纪节软糖包装是对古老传统庆典的现代演绎。

荣誉认可

关于A' Design Award 铁奖

Mouled Bonbon 节日包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mouled Bonbon 节日包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mouled Bonbon 节日包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
尺寸与包装: Tube Width 100 x Diameter 100 x Height 270
标签: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
生产技术: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
设计挑战: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
研究: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
灵感: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
项目周期: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
操作流程: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
团队成员: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
图片版权: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022