设计师 Cansu Dagbagli Ferreira 的作品 Nutrili 补充剂品牌 荣获了极具声望的 2023 A' Design Award 铁奖,竞赛类别为包装设计。
铁包装· 2023
Nutrili 补充剂品牌
客户: Nutrili
包装类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #147623 的获奖状态设计作品
关于 Nutrili 补充剂品牌
美味的补品,不可否认的好处。 Nutrili 致力于提供高品质、天然和可持续的补充剂。 Cansu Dagbagli Ferreira 受委托创建视觉品牌标识和包装设计。视觉识别以其大胆的手法体现了品牌的年轻和现代精神。总的来说,它反映了品牌的身份和价值观。包装设计不仅有吸引力,而且经过精心设计,可以吸引目标受众。鲜艳的色彩和大字体的使用传达了该品牌对纯净和清洁成分的关注。
荣誉认可
关于A' Design Award 铁奖
Nutrili 补充剂品牌是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Nutrili 补充剂品牌将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Nutrili 补充剂品牌因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - 尺寸与包装
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - 标签
- supplements, vitamins, collagen, label, packaging, design
- 生产技术
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - 设计挑战
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - 灵感
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- 项目周期
- 3 months, Istanbul & Dubai
- 操作流程
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- 团队成员
- Designer: Cansu Dagbagli Ferreira
- 图片版权
- Photography: Lara Zankoul + Büşra Sarıoğlu
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