设计师 Kimhung Choi and Thomas Siu 的作品 Oil Street Art Space 视觉识别 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2023
Oil Street Art Space 视觉识别
设计师： Kimhung Choi and Thomas Siu
客户: Kimhung Design
平面类别A' Design Award 铜奖获奖者
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验证 #148151 的获奖状态设计作品
关于 Oil Street Art Space 视觉识别
Oi 是香港公共休闲文化场地"油街实现"的视觉识别系统。该场地前身为一所游艇会会所，包含一座二级历史建筑——瓦顶红砖屋，以及超过3000平方米的户外空间。名称中以感叹号取代字母L，既引人注目，又指向场地所在的位置。标志造型呈现出高声呼唤的动作。绿色为主题识别色，寓意城中的艺术绿洲。此识别系统应用于环境图形与印刷品之上。
荣誉认可
关于A' Design Award 铜奖
Oil Street Art Space 视觉识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Oil Street Art Space 视觉识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Oil Street Art Space 视觉识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- 尺寸与包装
- Various dimensions according to the visual identity application from buntings to pinned badges
- 标签
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- 生产技术
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- 研究
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- 灵感
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- 项目周期
- May 2022, The Hong Kong SAR
- 操作流程
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- 团队成员
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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