银 广告 · 2023
Rockstar Spotlight Studios 移动录音棚
by PepsiCo Design and Innovation
- A' Design Award 银奖 2023 in 广告
- Estimated Number of Design Views: 96,212
- Verification code 9F86F33274 · Verify this award
Colors
About Rockstar Spotlight Studios 移动录音棚
Rockstar Spotlight Studios 是一座移动录音棚，作为品牌体验空间为加州威尼斯海滩的游客与居民而打造。该装置包含 Unplugged 氛围体验舱（Unplugged Mood Booth），旨在向公众introduce全新的 Rockstar Unplugged 系列口味。录音棚为新锐音乐人、游戏玩家及其他创作者提供了一个录制作品、交流想法、汲取灵感的场所。Rockstar 的品牌形象被转译为立体的室内空间语言，品牌图形、色彩与材质饰面被运用于吸音棉板、灯具设备、软包家具以及立体挤出式标识面板之上。
About the A' Design Award 银奖
Rockstar Spotlight Studios 移动录音棚是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Rockstar Spotlight Studios 移动录音棚将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Rockstar Spotlight Studios 移动录音棚是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
