银 包装 · 2023
Zhenjiu Zhencang Chinese Baijiu 烈酒包装
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award 银奖 2023 in 包装
- CLIENT: Kweichow Zhenjiu Chanpinzhongxin
- Estimated Number of Design Views: 27,543
- Verification code 0BCABE434E · Verify this award
Colors
About Zhenjiu Zhencang Chinese Baijiu 烈酒包装
珍酒珍藏是一款中国白酒的包装与陈列套装。酒瓶置于形如珍珠贝的托盘之上,其造型灵感源自油画《维纳斯的诞生》。整体形态宛如一叶帆船破浪前行。水晶底座雕刻出古法酒坊景象,并以LED灯光映照,寓意酿造企业悠久的历史传承。金属、木材、PMMA与塑料多种材质相融合,共同打造出极具收藏价值的器物。珍珠这一主题呼应了品牌所倡导的高贵与珍稀理念——酿酒与珍珠孕育,同样都是缓慢沉淀的过程。
About the A' Design Award 银奖
Zhenjiu Zhencang Chinese Baijiu 烈酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zhenjiu Zhencang Chinese Baijiu 烈酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zhenjiu Zhencang Chinese Baijiu 烈酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
