The Coffee House 咖啡包装 by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2023
The Coffee House 咖啡包装
Client: Chiapa Design
A' Design Award 银奖 Winner in 包装 Category
- 26,136
- Verified Award Winner
- Verify Award Status for #150410
The Design
About The Coffee House 咖啡包装
The Coffee House 是为一个咖啡品牌打造的包装与品牌形象概念。该设计以简洁现代的视觉语言,传达出咖啡所能带来的质朴与好客之感。咖啡豆被用作图形元素,帮助消费者快速理解包装内的产品内容。配色方案凸显了舒适感与风味等特质。产品以罐装样机的形式呈现,所选材质契合该品类的定位。整个概念以数字化方式开发完成,作为简约咖啡包装的一次设计研究。
The Recognition
About the A' Design Award 银奖
The Coffee House 咖啡包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计The Coffee House 咖啡包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。The Coffee House 咖啡包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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