Jelly Fresh 调味料包装 by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2023

Jelly Fresh 调味料包装

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh 调味料包装

Jelly Fresh 是一系列专为烹制鱼类而研发的粉状调味料的包装概念。设计灵感源自报童的形象，令人联想起过去用报纸包裹鲜鱼的旧时习惯。报童的照片与字体设计、版式布局及图形元素相结合，与消费者建立起情感联结。该系列包含三种口味和两种包装规格，让调味料在厨房中使用起来更为便捷。现代简洁的版式搭配鲜明独特的色彩组合，使罐装产品在货架上格外醒目。

The Recognition

About the A' Design Award 银奖

Jelly Fresh 调味料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jelly Fresh 调味料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jelly Fresh 调味料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin