Salvita Bingelyte 的作品 Nu Us Supplement 视觉识别系统

设计师 Salvita Bingelyte 的作品 Nu Us Supplement 视觉识别系统荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

Nu Us Supplement 视觉识别系统

设计师： Salvita Bingelyte

客户: Salvita Design

平面类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Nu Us Supplement 视觉识别系统

Nu Us 是为一个维生素补充剂品牌打造的视觉识别系统。标志字体将四个大写字母整合为一个和谐统一的图形。字母采用纤细而均匀的字体,边缘锐利、字距一致,使标识清晰易读。该补充剂以日间胶囊与夜间胶囊的形式出售,晨间胶囊装入白色瓶身,夜间胶囊装入黑色瓶身,并以明亮黄色的简洁太阳与月亮图形加以区分。这一极简设计被应用于标签、名片和购物袋等物料之上。

荣誉认可

关于A' Design Award 铁奖

Nu Us Supplement 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Nu Us Supplement 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Nu Us Supplement 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
尺寸与包装: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
标签: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
生产技术: Screen printing
设计挑战: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
研究: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
灵感: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
项目周期: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
操作流程: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.