Endless Cycle of Life 視覺設計 by Ta Wei Huang

Endless Cycle of Life 視覺設計 by Ta Wei Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2024

Endless Cycle of Life 視覺設計

by Ta Wei Huang

Client: Yunlin County Government

A' Design Award 铜奖 Winner in 平面 Category

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Colors

The Design

About Endless Cycle of Life 視覺設計

此設計靈感來自台灣著名地點，位於雲林縣口湖鄉的成龍溼地。設計師巧妙地利用水中的倒影作為基礎，將景點名稱與水波紋、水鳥及裝置藝術相結合，象徵著生命無窮循環的深刻概念，傳達了對溼地的復甦與永續發展。

The Recognition

About the A' Design Award 铜奖

Endless Cycle of Life 視覺設計是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Endless Cycle of Life 視覺設計将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Endless Cycle of Life 視覺設計出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chenglong Wetland, a village with a profoundly poignant tale, endured subsidence and typhoon disasters, leading to the abandonment of farming due to the intrusion of seawater. Despite these challenges, the evolving ecology transformed the deserted fields into a vibrant wetland. Every year, tens of thousands of migratory birds find sanctuary here, including rare species like the Black-faced Spoonbill, making the breathtaking sunset vistas a renowned tourist attraction.

Through the visual design of this event, local residents have revitalized their lost farming lands, embracing a new way of coexistence with the land. By merging art with the synergy between people and nature, a unique symbiosis has been created, allowing survival, culture, and ecology to harmoniously thrive in this land.
Dimensions & Packaging: The Poster: Width 594 mm x Height 841 mm
Tags: Visual design, Graphic design, Typography, Color, Chinese Elements
Production Technology: The designer delved deeply into the local culture, gaining profound insights into its stories and origins. Utilizing innovative and disruptive creativity, they crafted astonishing visual effects. Through Adobe Illustrator, the designer meticulously refined the structure of Chinese characters, integrating intricate details. Additionally, Adobe Photoshop was employed to seamlessly blend local features, installation art, and elements of waterfowl. The result is a captivating visual masterpiece, rich in artistic depth and allure.
Design Challenge: This project in Chenglong Wetland combines art and nature, changing the area for the better. Artists use local materials to create beautiful, eco-friendly artworks. People in the community and visitors interact with these artworks, raising awareness about wetlands and the environment. The art transforms the wetland into a vibrant, engaging space, creating a positive impact on both the environment and the people. This unique blend of art and nature helps people appreciate the wetland's beauty while also learning about its importance.
Research: "The ChengLong Wetlands International Environmental Art Project" has been held for over a decade since 2010. Through art, it has not only given ChengLong Village a fresh start but has also prompted villagers to reconsider their relationship with the environment. Art has played a pivotal role in revitalizing the ChengLong Wetlands."
Inspiration: This visual design deeply draws inspiration from the event's location, ingeniously rearranging the place name and merging it with its reflection on the water's surface, showcasing exquisite aesthetics that highlight the unique structure of Chinese characters. Enhanced by the distinct ripples on the wetland's surface and complemented by the endangered global waterfowl, the Black-faced Spoonbill, the design accentuates the vibrant, Endless Cycle of Life within the wetland.

More than just a visual creation, it encapsulates a profound symbolism representing the marvelous ecology and the cultural significance of the local community within the wetland.
Project Duration: The project was held in Kukuo, Yunlin in September 2022
Operation Flow: To capture attention, circular elements were strategically employed, guiding focus towards the combination of place names in the center of the visual. This unique and intricate style embodies the area's distinct geographical features and profound significance. Such a design not only piques interest in the event but also establishes a connection between the viewers and the locale, encouraging collective concern for this place in need of revitalization.
Image Credits: Image #1: Designer/Creator Ta Wei Huang, main visual
Image #1: Designer/Creator Ta Wei Huang, poster
Image #2: Designer/Creator Ta Wei Huang, invitation card
Image #3: Designer/Creator Ta Wei Huang, t-shirt
Image #4: Designer/Creator Ta Wei Huang, staff identification card