Lion Dancing New Year 儿童礼盒 by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2024
Lion Dancing New Year 儿童礼盒
by Shenzhen Banana Design Co. Ltd
Client: Shenzhen Banana Design Co. LTD
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #151796The Design
About Lion Dancing New Year 儿童礼盒
《舞狮闹新春》是一款以寓教于乐的方式向儿童传递中国传统年节文化的儿童礼盒。外盒采用现代风格的舞狮插画，可展开折叠成狮头，供孩子佩戴当作面具。盒内配有多样的学习与游戏物件，包括龙形万花筒、门神贴纸、习惯养成卡、吉祥书法、红包以及橘子挂饰。礼盒以纸质材料制成，采用印刷与异形模切工艺，使包装本身得以二次利用，成为产品的一部分。
The Recognition
About the A' Design Award 铜奖
Lion Dancing New Year 儿童礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lion Dancing New Year 儿童礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lion Dancing New Year 儿童礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This creative gift box promotes Children’s learning about traditional Chinese new year culture through play. The outer packaging features a traditional lion dance design that can be unfolded to become a lion head. In addition to protecting the internal products, children can also use the outer packaging box as a mask to experience the fun of lion dancing, promoting the reuse of packaging materials and eco-friendliness.
It is a unique set of children's New Year products, interactive games, and teaching aids, achieving the goal of combining education with play. - Dimensions & Packaging
- 250mmX250mmX170mm
- Tags
- Children,New Year Gift Box
- Production Technology
- Material for paper box, using printing, profiled cutting technology
- Design Challenge
- The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. The packaging has rich playability and users love to wear it on their heads and play with friends. Parents also love to take photos and share them on social media, increasing the product's exposure and secondary sales.
The product makes good use of its outer packaging, making it a part of the product itself and increasing the packaging's reusability. It also expresses the brand's philosophy of "protecting children's curiosity and inspiring unlimited creativity". - Research
- Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity.
- Inspiration
- Inspired by the traditional Chinese lion dance.The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children.
Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity. - Project Duration
- The project will be completed in Shenzhen in August 2021
- Operation Flow
- Gift boxes have features and learning and interactive items:
Lion dance headgear, chinese dragon kaleidoscope, door gods stickers, lion dance headgear, habit-forming cards, auspicious calligraphy, stickers, red envelope, red envelope storage box, new year tangerine
hanging decorations and phonetic alphabet chart with popular Chinese characteristics. - Team Members
- Creative Director：Yang Qianfu
Creative Director：Lin Xupan
Design Director：Lin Songcai
Planning Director： Xu Zhanli - Image Credits
- Image :Banana Design
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