Centrestage 2022 活动导览空间 by Dury Chin is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 活动与事件设计 Competition Category.

银活动· 2024

Centrestage 2022 活动导览空间

by Dury Chin

Client: Hong Kong Trade Development Council

A' Design Award 银奖 Winner in 活动 Category

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Colors

The Design

About Centrestage 2022 活动导览空间

Centrestage 2022 是为香港一场时装盛事打造的导览空间。该空间宽15米、长36米、高7米，是总面积6665平方米展览的组成部分。两层环形LED屏幕悬挂于一块球形屏幕上方，营造出专属的拍照区域。入口处的弧形LED墙播放动态图形。互动立柱与大型LED墙为各类演示提供支持。该区域同时用于接待活动与时装秀。墙体采用可重复使用的铝制框架搭建，并铺设可生物降解地毯。

The Recognition

About the A' Design Award 银奖

Centrestage 2022 活动导览空间是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Centrestage 2022 活动导览空间将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Centrestage 2022 活动导览空间是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual event Centrestage consists of 6665 m2 exhibition space, asked for a multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode.
Dimensions & Packaging: Outside the Hall entry sits a 6mW. x 3.5mH. Naked eyes curved LED screen, to create an incredible 3-dimensional image. The walls are cladded with color perforated sheet and LED tubes with LED running sign. When inside the hall, 15mW. x 36mL. x 7mH. Introductory space with 2 layers of circular LED screens with a diameter of 5.5m and 4m are suspended in the middle space, which related to a 1.5mDia. spherical screen on the semi-glossy platform on the ground. Also, 3 sets of the interactive game column in 2.4mDia. were placed in this experience space, a 1.5mW x 2.5mH. curved LED screen with sensor were hired. At the rear wall, an attractive video is adopted in the 16mW x 5mH. LED Wall followed by LED neon lit hanging TV deco completed the journey.
Tags: CENTRESTAGE, Hong Kong, Fashion Event, Inclusion and Diversity, Introductory Space, HKTDC, Exhibition Design, Multifunctional
Production Technology: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the Naked eyes LED wall, 2 layers of hanging circular LED screens with sphere Led ball. All the walls were made from reusable aluminium structural frames covered with perforated sheet and color panel with LED lighting tube deco finish. And The interactive game columns, which is covered with mirror finish, Led running sign and LED screens were hired. To be more sustainable in the overall production biodegradable carpets was used.
Design Challenge: The biggest challenge was translating the Inclusion and Diversity with Metaverse concept into a spatial design. Through research to create a virtual fashion show and installation within the metaverse. Design a series of stunning outfits using 3D software and showcase them on audience. And use sound effects, interactive elements, and special lighting to create an unforgettable experience for visitor. Moreover, the spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Research: The Inclusion and Diversity showcases fashion brands and designs from around the world that represent different concepts, styles, cultures, races, age groups and genders. Echoing the global trend to embrace and reconcile differences, the show strives to break the stereotypes by exposing viewers to various perceptions of aesthetics.

A celebration of efforts and creativity to address the needs of socially and culturally diverse communities, the three-day spectacle seeks to promote discussion on inclusive design practices that will bring about meaningful changes in the industry and beyond.
Inspiration: Centrestage is a premium event for discovering Asia’s latest upcoming fashion brands. Under its central theme, Inclusion and Diversity, with an emphasis on authentic self-expression, projecting a common goal of enabling visitors to express their bold imagination through beauty and aesthetics.
Project Duration: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 9th of September 2022 and ran for 3 days. Centrestage was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Operation Flow: The first impression of the Inclusion and Diversity concept starts with motion graphic on a large Naked eyes curved LED outside the concourse entry. After that we will enter the world of the Metaverse. The simulated images wearing different clothes through VR allows the experience to be even more authentic. And the 2 layers of circular LED screens with a spherical screen create a selfie-taking holding area. The next of the introductory space featuring a set of playful seating and supersize lettering of Centrestage as a backdrop, and a large LED screen corner is an audio-visual spatial experience in default mode, otherwise it can be hired out for open receptions, fashion branding lectures. The next section is the multi-functional area Miniverse, a large projection screen and 4 sets suspended TVs will show the mini fashion parades branding and the event presentations. Moreover, we also
create a AR experience area, which is cooperate with Microsoft, a large curved LED screen 0to brought the visitors to a whole new experience of looking at the presence and visioning on the Metaverse.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council