Kanpai 柑橘利口酒包装

设计师： Hui Tu

客户: Hungkung University

包装类别A' Design Award 铁奖获奖者

10,261

已验证的获奖者

验证 #152030 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Kanpai 柑橘利口酒包装

乾杯（Kanpai）是为台湾台中市出产的柑橘利口酒所设计的包装。台中市是台湾最大的柑橘产区，然而当地的柑橘利口酒却十分少见，因此设计团队为这款酒饮开发了全新的加工方式。「乾杯」在中文里意指一饮而尽，蕴含庆贺之意。包装以椪柑与桶柑的几何化图像作为主要视觉符号，并透过局部上光与打凸压印的工艺，呈现柑橘果皮的质感。包装尺寸为80 x 80 x 240毫米。

荣誉认可

关于A' Design Award 铁奖

Kanpai 柑橘利口酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Kanpai 柑橘利口酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Kanpai 柑橘利口酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
尺寸与包装: 80 x 80 x 240 mm
标签: Citrus Liqueur, Cheers, Taichung, Shi Gang.
生产技术: pet three dimensional printing, partial glazing & punching.
设计挑战: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
研究: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
灵感: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
项目周期: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
操作流程: Chill, Twist-off and Kanpai.
专利: Copyrights Hui Tu, 2022.
图片版权: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022