设计师 Mohsen Koofiani 的作品 Big N Ben 冰淇淋包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Big N Ben 冰淇淋包装

设计师： Mohsen Koofiani

客户: Big N Ben

包装类别A' Design Award 铁奖获奖者

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验证 #152038 的获奖状态

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色彩

设计作品

关于 Big N Ben 冰淇淋包装

该设计色彩夺目。古典设计图案、丰富的配色以及以极简手法呈现的英国知名人物形象——每个形象都讲述着不同的故事，这些构成了该设计系列的特色。人物形象仿佛在讲述故事、探寻着什么。设计巧妙地呈现了品牌名称及其所属国家。包装上直接标明了产品类型及其成分内容。

荣誉认可

关于A' Design Award 铁奖

Big N Ben 冰淇淋包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Big N Ben 冰淇淋包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Big N Ben 冰淇淋包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
尺寸与包装: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
标签: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
生产技术: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
设计挑战: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
研究: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
灵感: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
项目周期: This project started in November 2022 and continues until now.
操作流程: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
图片版权: All of the images: Illustrator / Creator: Mohsen Koofiani