He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 的作品 Langpai Tequ T9 酒瓶包装

设计师 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 的作品 Langpai Tequ T9 酒瓶包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Langpai Tequ T9 酒瓶包装

设计师： He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

客户: Chengdu Mind-and-Hand Positioning Co., Ltd

包装类别A' Design Award 铜奖获奖者

12,228

已验证的获奖者

验证 #152680 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Langpai Tequ T9 酒瓶包装

郎牌特曲T9是一款高端白酒的瓶型包装设计。半透明喷涂玻璃瓶身采用八面棱形与四处切面设计，令瓶中酒液更显晶莹剔透。标志将徽章造型与高粱、小麦、大米、糯米、玉米五粮纹样相融合。瓶身背面雕刻印章图案，握持更为稳固。T形瓶盖以多面王冠造型呈现，辅以浮雕工艺与格纹装饰。镭射全息定位纸的运用既丰富了色彩层次，又提升了防伪性能。

荣誉认可

关于A' Design Award 铜奖

Langpai Tequ T9 酒瓶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Langpai Tequ T9 酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Langpai Tequ T9 酒瓶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
尺寸与包装: Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
标签: Packaging
生产技术: The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
设计挑战: T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
研究: The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
灵感: The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
团队成员: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun