设计师 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 的作品 Shun Pin Lang 480 Blue 饮料包装 荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2024
Shun Pin Lang 480 Blue 饮料包装
设计师： He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
客户: Chengdu Mind-and-Hand Positioning Co., Ltd
包装类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #152682 的获奖状态设计作品
关于 Shun Pin Lang 480 Blue 饮料包装
顺品郎480蓝是一款瓶装饮品的包装设计。瓶身通体透明,呈圆柱造型,几何形态便于握持。瓶身饰以蓝色牡丹纹样,在中国传统文化中,牡丹象征富贵吉祥。瓶颈处采用烫金工艺,呈现精致的金色纹饰。瓶盖上的金箔用以区分该系列的蓝、红、金三个版本。蓝色主色调营造出简约雅致的视觉观感,也有助于消费者在货架上快速识别品牌。
荣誉认可
关于A' Design Award 铜奖
Shun Pin Lang 480 Blue 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Shun Pin Lang 480 Blue 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Shun Pin Lang 480 Blue 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
- 尺寸与包装
- The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
- 标签
- Packaging
- 生产技术
- Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
- 设计挑战
- The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
- 灵感
- Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
- 操作流程
- This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
- 团队成员
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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