Zhejiang Gongshang University 的作品 Haiyan Smart Home Competition 品牌形象识别

设计师 Zhejiang Gongshang University 的作品 Haiyan Smart Home Competition 品牌形象识别荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Haiyan Smart Home Competition 品牌形象识别

设计师： Zhejiang Gongshang University

客户: Haiyan County People's Government

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #152972 的获奖状态

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色彩

设计作品

关于 Haiyan Smart Home Competition 品牌形象识别

海盐智能家居大赛品牌形象是为海盐县举办的一场文化创意设计活动打造的视觉识别系统。主视觉采用旋转扭曲的立体房屋造型,通过形态的流转变化,表达智能科技为家居生活带来的变革与重构。富有科技感的色彩进一步强化了主题。图形以矢量方式构建,因而在任意尺寸下都能保持清晰,并可在不同媒介中呈现多向扭转的形态。应用载体包括空间装置、海报、胸针与杯具等。

荣誉认可

关于A' Design Award 铜奖

Haiyan Smart Home Competition 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Haiyan Smart Home Competition 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Haiyan Smart Home Competition 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
尺寸与包装: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
标签: Smart home, visual image design, technology and home, reconstruction, twisted extension
生产技术: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
设计挑战: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
研究: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
灵感: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
项目周期: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
操作流程: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
团队成员: Designer: Kan Zhao
图片版权: Designer: Kan Zhao