Zhejiang Gongshang University 的作品 Taishun City 品牌形象识别

设计师 Zhejiang Gongshang University 的作品 Taishun City 品牌形象识别荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Taishun City 品牌形象识别

设计师： Zhejiang Gongshang University

客户: Taishun County People's Government

平面类别A' Design Award 铜奖获奖者

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验证 #152814 的获奖状态

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关于 Taishun City 品牌形象识别

泰顺城市是为一座城市打造的品牌形象识别系统。标志以线条构建出城市名称，形成现代而简约的标记。标志内部的留白被视为开放区域，可在其中呈现不同的城市视觉符号。该标记能够通过线条与形态的变化进行灵活演绎，因而在各类应用场景中都能保持高度的识别度。矢量格式使标志可缩放至任意尺寸，从名片到户外广告皆能适用。印刷类品牌物料采用可回收、可生物降解的材质。

荣誉认可

关于A' Design Award 铜奖

Taishun City 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Taishun City 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Taishun City 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
尺寸与包装: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
标签: Culture, innovation, sustainability, inclusiveness,City Brand
生产技术: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
设计挑战: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
研究: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
灵感: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
项目周期: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
操作流程: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
团队成员: Designer: Kan Zhao
图片版权: Designer: Zhao Kan