设计师 Wei Li 的作品 Taste of Springtime 白酒包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Taste of Springtime 白酒包装

设计师： Wei Li

包装类别A' Design Award 铁奖获奖者

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验证 #153131 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Taste of Springtime 白酒包装

《春之味》是一款中国传统烈酒——白酒的包装设计。其造型令人联想到沙漏，由上下相接的两只小酒瓶构成，寓意共享的时光。在两瓶衔接处，图底反转的图形勾勒出人物侧脸的剪影，瓶底则呈现两张相对而视的侧影。两只小瓶容量小巧、酒精度各异，既适合独酌，也宜与友共饮，倡导适度饮酒。外包装采用可回收且可自然降解的纸塑复合材料制成。

荣誉认可

关于A' Design Award 铁奖

Taste of Springtime 白酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Taste of Springtime 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Taste of Springtime 白酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
尺寸与包装: Width 88mm x Depth 88mm x Height 196mm
标签: spring time, interaction, socializing, hourglass
生产技术: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
研究: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
灵感: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
项目周期: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
操作流程: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
团队成员: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei