Stefan Maier-Wimmer 的作品 Transatlantic Innovation Week 活动传播

设计师 Stefan Maier-Wimmer 的作品 Transatlantic Innovation Week 活动传播荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。

铁广告· 2024

Transatlantic Innovation Week 活动传播

设计师： Stefan Maier-Wimmer

客户: U.S. Konsulat München

广告类别A' Design Award 铁奖获奖者

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关于 Transatlantic Innovation Week 活动传播

跨大西洋创新周由美国大使馆及五个总领事馆共同主办，是一个为期多天的活动，聚焦于德美伙伴关系及其广泛的创新力量。在今年"创意无界"的主题下，为活动合作伙伴设计了活动预告片、登陆页面以及完整的社交媒体工具包。活动主视觉将主题与伙伴关系理念相结合，作为总体传播信息。

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关于A' Design Award 铁奖

Transatlantic Innovation Week 活动传播是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Transatlantic Innovation Week 活动传播将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Transatlantic Innovation Week 活动传播因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
标签: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
生产技术: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
设计挑战: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
灵感: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
项目周期: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
操作流程: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
团队成员: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht