Laizhou Distillery 的作品 Jiao Yu Gin 金酒瓶包装

设计师 Laizhou Distillery 的作品 Jiao Yu Gin 金酒瓶包装荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Jiao Yu Gin 金酒瓶包装

设计师： Laizhou Distillery

客户: Laizhou Distillery

包装类别A' Design Award 银奖获奖者

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验证 #154181 的获奖状态

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设计作品

关于 Jiao Yu Gin 金酒瓶包装

Jiao Yu 金酒是为一款产自中国四川的金酒所打造的包装设计。瓶身采用蔚蓝色玻璃，造型纤长而富有曲线，表面饰有竹编纹理浮雕，灵感源自川渝地区的竹编文化。浮雕表面带来舒适的握持感与富有层次的触觉体验。可生物降解的竹纸标签以对比配色和清晰的版式呈现产品信息。橡木软木塞封盖瓶口，使酒瓶在每次取用后都能重新密封。玻璃瓶身、标签与软木塞均可回收再利用。

荣誉认可

关于A' Design Award 银奖

Jiao Yu Gin 金酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jiao Yu Gin 金酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jiao Yu Gin 金酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
尺寸与包装: product dimensions, 76 mm x 76 mm x 279 mm
标签: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
生产技术: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
设计挑战: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
研究: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
灵感: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
项目周期: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
操作流程: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
团队成员: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen