Ling Lie Vodka 伏特加酒瓶包装 by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2024
Ling Lie Vodka 伏特加酒瓶包装
Client: Laizhou Distillery
A' Design Award 银奖 Winner in 包装 Category
- 38,540
- Verified Award Winner
- Verify Award Status for #154182
The Design
About Ling Lie Vodka 伏特加酒瓶包装
"凌冽"伏特加是为四川邛崃出产的一款白酒打造的瓶型包装设计。造型灵感源自原料产地西岭雪山，瓶身的褶皱肌理令人联想到山石表面与中国水墨画的意境。瓶体采用高透明度的晶白玻璃制成，瓶盖施以丝网印刷，标签则在环保纸张上运用烫金与烫银工艺呈现。纤细的弧线设计提升了握持手感，而修长的瓶颈可减少进入瓶内的空气量，使酒液能够多次储存与斟饮。
The Recognition
About the A' Design Award 银奖
Ling Lie Vodka 伏特加酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ling Lie Vodka 伏特加酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ling Lie Vodka 伏特加酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
- Dimensions & Packaging
- product dimensions, 78 mm x 78 mm x 309 mm
- Tags
- Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
- Production Technology
- Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
- Design Challenge
- The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
- Research
- In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
- Inspiration
- The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke
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