Beijing Xingchen Wanqian Technology 的作品 Shangfang Large Seal Script 积木玩具包装

设计师 Beijing Xingchen Wanqian Technology 的作品 Shangfang Large Seal Script 积木玩具包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Shangfang Large Seal Script 积木玩具包装

设计师： Beijing Xingchen Wanqian Technology

客户: Beijing Xingchen Wanqian Technology Co., Ltd

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #154807 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Shangfang Large Seal Script 积木玩具包装

《尚方大篆》是为一款积木玩具设计的礼盒包装。其造型灵感源自中国古代的玉玺，因此包装被设计成带盖的方形托盒。盒盖采用亚克力材质并烫金压印文字，托盒则以红色触感纸制成，内衬EVA并覆以绒面材质。内部分格设计将各个零件分类收纳，便于快速找到所需部件。磨砂PVC材质的透明内盒可用于展示拼装完成的作品，使包装获得二次使用价值。

荣誉认可

关于A' Design Award 铜奖

Shangfang Large Seal Script 积木玩具包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Shangfang Large Seal Script 积木玩具包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Shangfang Large Seal Script 积木玩具包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
尺寸与包装: 308mm*308mm*133mm
标签: Building blocks, packaging, philosophy, education, culture
生产技术: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
设计挑战: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
研究: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
灵感: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
项目周期: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
操作流程: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
团队成员: Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling