Hu Wan, Li Jianpeng and Shi Xiaoxia 的作品 Sheng Ming Yue 月饼礼盒

设计师 Hu Wan, Li Jianpeng and Shi Xiaoxia 的作品 Sheng Ming Yue 月饼礼盒荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Sheng Ming Yue 月饼礼盒

设计师： Hu Wan, Li Jianpeng and Shi Xiaoxia

客户: Netease Yanxuan Trading Co. Ltd

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Sheng Ming Yue 月饼礼盒

中秋佳节期间，月饼既用于馈赠亲友，亦可自用。然而，随着包装日益奢华且造成浪费，设计团队有意识地打造了一款更为紧凑环保的月饼礼盒。"升明月"描绘了海上明月升腾的意境，表达了中国人对团圆与美好事物的向往，既保持高品质的礼赠属性，又彰显中华传统文化的品质与内涵。其目标是提供一种高品质且价格实惠的节日庆祝方式，同时倡导可持续的生活方式。

荣誉认可

关于A' Design Award 铜奖

Sheng Ming Yue 月饼礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sheng Ming Yue 月饼礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sheng Ming Yue 月饼礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
尺寸与包装: Width：200mm x Depth:110mm x Height：255mm
标签: Oriental Aesthetics, Package Design
生产技术: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
设计挑战: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
研究: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
灵感: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
项目周期: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
操作流程: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
团队成员: Hu Wan
Li Jianpeng
Shi xiaoxia
图片版权: Creative Director Hu Wan
Designer Li Jianpeng