Satine Fresh Milk 牛奶包装

设计师： Pesign

客户: Yili Group

包装类别A' Design Award 铜奖获奖者

14,516

已验证的获奖者

验证 #158907 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Satine Fresh Milk 牛奶包装

Satine 鲜牛奶是一款鲜奶产品的限量版包装设计。容器造型仿照传统奶罐,采用可降解PE塑料制成。图形以龙头为主体,周围环绕祥云与花卉等传统新年吉祥纹样。受传统窗花艺术启发的镂空工艺,塑造出精致细腻的图案。牛奶饮用完毕后,包装可由儿童再次利用,作为盛放糖果的福袋、小夜灯或节庆灯笼使用。这些再利用方式减少了废弃物,并延长了节庆包装的使用寿命。

荣誉认可

关于A' Design Award 铜奖

Satine Fresh Milk 牛奶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Satine Fresh Milk 牛奶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Satine Fresh Milk 牛奶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
尺寸与包装: 80mmx80mmx145mm
标签: Interactive ,Limited edition ,Experience innovation
生产技术: Degradable PE plastic
设计挑战: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
研究: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
灵感: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
项目周期: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
操作流程: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
团队成员: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua