设计师 Jonathan Ramirez and Juliana Betancur 的作品 Lax 品牌设计 荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2024
Lax 品牌设计
设计师： Jonathan Ramirez and Juliana Betancur
客户: Written and Drawn Studio
平面类别A' Design Award 铜奖获奖者
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验证 #158898 的获奖状态设计作品
关于 Lax 品牌设计
客户需要为一家数据收集和CRM信息传递公司设计标志，要求呈现数字化的现代感。Lax这个名称源自ChiLax或ReLax，向用户传达平静放松的感觉。为增添独特性，设计中融入了心形符号，代表在自动化CRM业务中常被忽视的客户关怀。像素元素的整合象征着数据的重要性和数字化特征。因此，该设计结合了三个关键要素：代表客户关爱的心形、象征数据的像素，以及代表放松的字母X。
荣誉认可
关于A' Design Award 铜奖
Lax 品牌设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lax 品牌设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lax 品牌设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- 尺寸与包装
- The sizes depend of the media where it is applied
- 标签
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- 生产技术
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- 设计挑战
- Craft something distinctive that articulates the technology, costumer care and digitalization
- 研究
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - 灵感
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- 项目周期
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - 操作流程
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- 团队成员
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - 图片版权
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
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